What I hate the most about everything I am about to write is how dangerous close it falls to a cliche I despise. Even more so because this is an ideal that has personally impacted me and I hate to sound like I am whining. I may or may not have many legitimate things to whine about (and certainly do whine) but I feel this is a bigger picture issue that impacts the future of our society. So here we go.
My belief: Vote with your dollars
Cliche: Be the change you want to see in the world
Mine is probably the cynical side of a wonderfully, ideological sentiment. Triteness aside the idea makes sense as a way to live in a perfect world. Unfortunately, while your company runs an ecological sound waste disposal program my company dumps our waste into your drinking water and uses our extra profits to crush you. This cliche populates particularly fiercely across college campuses. But the second you have bills and a family that ideal goes out the window (and wow, I am filled with cliches tonight! Cliches and Coors Light.). And here enters my much more practical belief. Spend your money on what matters to you.
For most of history funneling your income towards what mattered to you was a natural process but that is no longer the case. I have half a dozen ways to buy any product I need. Obviously, the growth of the internet impacts the strongest but other factors are at play as well. Sam’s Club, Costco and WalMart create significant morality issues within the marketplace. The importance and ubiquity of these stores to any company producing retail goods drives down prices and encourages lower quality, cheaply produced products with a frequent demand for re-purchasing. In short, WalMart dictates what they pay and the provider must find a way to meet their price. What a bizarre relationship.
And if you find any of that problematic you should not shop at those stores.
But that’s not entirely realistic. I make very little money and have a wife and daughter to house and feed. Some people would include clothe in that but I have no problem with them being naked when I come home. Particularly, my wife.
But the point is established. If you disagree with something withhold your money from it. At this time, in this country this is the most powerful tool of change. Two recent examples support the consumers power to dictate their terms.
The Netflix debacle of spinning off their streaming video service into a separate entity (probably done because Netflix has a notoriously shaky business plan and this would have provided some safety from that insecurity) was finally stopped by the drove of consumers fleeing from the service. I was not one of these people. I would have paid my Netflix subscription and bought the streaming video subscription as well. Netflix offers a service I desire and they offer the best of these services but this wasn’t always the case. Several years ago I was a Blockbuster customer for renting movies over the internet. Why? Because they offered an unlimited trade in program. I could take any movie I received in the mail and bring it to a Blockbuster store for a free rental. I did this with every movie. But, because of people like me no doubt, Blockbuster started limiting these free rentals. Well, suddenly the deeper library available from Netflix became much more attractive. This deep library of movie rentals and a deep library of streaming TV and movies is something I want, so I will pay for it.
The second example is Verizon’s recent move to charge $2 for every bill paid over the internet. I am not familiar enough with this to really critique it but oh my god! How fucking insane a policy. Of course consumers exploded with rage. Verizon retracted the policy within two days.
So we’ve established the consumer can have an impact on corporate policy. Then we all need to be smarter where we spend our money. I worked at Borders before their bankruptcy. It wasn’t the best job but it was perhaps the best of all the bullshit jobs I could have. I love book stores and it hurt me to see the sad bankruptcy sales at all these stores. (I know many people delighted in the closure because Borders helped crush many small, community book stores. If you feel that way then PAY ATTENTION! That’s exactly what I’m talking about.) A few months before the closure I bought a Kindle. At the time understood the hypocrisy but did a decent job of balancing my purchases. But the closure did open my eyes fully to this ideal. If you want something to exist in this day and age, you better support it.
A short walk from my apartment will lead you to a small, stand alone Barnes & Noble. Ironically, I’ve always preferred Barnes & Noble to Borders. After the Borders closing I committed myself to helping this store succeed. Why? Because I want to take my daughter to a bookstore you can spend hours in. Growing up I loved to read. I remember ordering every Roald Dahl book from the crappy bookstore in the Emerald Mall in Rhode Island. I remember debating which Far Side book to buy in this cramped store, I remember scouring the shelves on my knees for that one Matt Christopher book I hadn’t read. And then my Mom took us to the new Barnes & Noble.
Holy Fucking Shit.
This was paradise. This changed everything. It’s hard to conceptualize now but the existence of this store felt like riches beyond my wildest dreams. And that memory remains. I love Amazon.com. They have great recommendations. I still buy some books from them because they can offer a deeper catalogue but I made the decision to support the existence of brick and mortar bookstores to the best of my ability. The visceral experience of holding a book, knowing it will live in your home and having it become a part of your physical existence matters. God dammit it, it fucking matters! Story telling was an essential part of our evolution, the written word allowed us to preserve knowledge for extended generations and these stores matter now more than ever. They matter because we need communal stories to bring us in touch with each other. We need to complain about crappy books people buy. We need a filtering device where the classics still live. We need the ownership of an art form to require an investment of your physical living space. But most of all I need my daughter to pick up a book, read a page or two and dream about possibilities. Dream about what she can accomplish, dream about her potential and dream about how she’ll be so much more than me. If you disagree with this sentiment all I have are elaborate gesticulating and frustrated grunts to prove my argument.
Okay, this has gone on pretty long. But I’ve reached my point. If you want something to exist you better support it (and just be thankful I skipped over my Ayn Rand/Objectivism paragraphs in my drunkenness, now that is restraint!). If you really don’t care if something disappears, sure, pirate it online. But if books matter to you, or movies, or fresh vegetables or quality shampoo then find the way to best support those companies. Because this is where we are as a country. Our best way to impact the future is to spend money in the present. And you can’t be the change you want, you have to fucking claw and fight for the change you want. Just don’t be an asshole about it.
Please, don’t be an asshole about it. There’s too much of that already. Fuck, you’re going to be an asshole, aren’t you?